Frequently Asked Questions

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What is the California Grown Nursery Marketplace?

The Nursery Marketplace is a virtual plant exchange for California nursery stock that allows growers and
buyers to connect, share inventories, search for plants and learn about California grown nursery stock.

Who can use it and how much does it cost?

The California Grown Nursery Marketplace is available to producers of California nursery stock and also
to retail or landscape buyers around the country. It is free and available in both English and Spanish.

Who is behind the California Grown Nursery Marketplace?

The California Grown Nursery Marketplace is being developed by the California Association of Nurseries
and Garden Centers with partial funding through a California Department of Food and Agriculture
Specialty Crop Block Grant.

What is the California Association of Nurseries and Garden Centers?

The California Association of Nurseries and Garden Centers is a trade organization founded in 1911 to
promote and protect the interests of California’s nursery industry. Members of the association are
growers, retailers or associate companies. They range from single location companies to those with
operations throughout the state. Regardless of size, they are all committed to the future of the nursery
industry. Learn more on their website here.

What are the benefits of the California Grown Nursery Marketplace for a nursery grower?

For growers, the Nursery Marketplace is a means of reaching more retail and landscape customers with
specific information on the variety and quantity of plants you have available for sale. The Nursery
Marketplace allows producers to put their company name and product list in front of existing and
potential customers, upload plant inventory lists and provide additional information about your
company.

How often can a nursery update its plant inventory?

Producers can update their plant inventories as often as you’d like.

Will I be able to sell plants on the Marketplace?

The Marketplace will not support e-commerce, but it will help you gain access to sales leads for retail
and landscape buyers. Buyers will be able search for plants by conducting something called a “reverse
auction” which will allow them to search the Nursery Marketplace for plants and receive information
about which companies have the quantity of plant they are looking for. Buyers can then reach out to
those companies to purchase plants.

What format do I need to upload my plant list?

Plant lists will be uploaded as an Excel file. For accuracy, the file will have to be formatted to a standard
template. As long as you continue to use the matching file format, you may update your on-line
inventory as often as you like so that your plant list and quantities are up-to-date.

Will I also need to provide plant descriptions and cultural information along with the plant inventory
lists?

Plant descriptions, cultural and other information will be available on the website, but it is not necessary
for producers to provide it with their lists. The California Association of Nurseries and Garden Center has
worked with experts to tag plants with additional information like botanical and common names, water
needs, sun exposure requirements and zones, so the database is searchable by these filters.

How can I get started using the California Nursery Marketplace?

To begin using the California Nursery Marketplace website, all you have to do is register your company
here and create a company profile. The company profile will include contact information and other
specifics about your company. You may also upload your current product catalog to be included in your
company profile, but products listed in your catalog will not be searchable. Video tutorials to help you
learn how to use the site are provided on our website here.

Why do you require information on sales?

Because the California Grown Nursery Marketplace is being developed with CDFA Specialty Crop Block
Grant funds, there are requirements to measure results of the project. We are asking for information
about each producer’s annual sales when they register so a benchmark sales figure can be determined.
Producers will be required to provide annual sales information for their companies each year to
continue using the Nursery Marketplace. The sales information provided will be kept confidential and
will be aggregated into cumulative data used for grant reporting purposes only.

What are the benefits of the California Grown Nursery Marketplace to nursery stock buyers?

For buyers, the Nursery Marketplace is a quick and easy way to locate the exact plants you’re looking
for, see which items and how many each grower has in stock and find the supplier’s contact information
to make a purchase. Using this virtual plant exchange, buyers can connect with hundreds of California
grown nursery stock suppliers to quickly and easily find which suppliers carry a particular plant and how
many they have available. Buyers can also learn about new varieties and find information about old
favorites. The Nursery Marketplace is designed to help enhance customer service while saving you time
and money.

How can buyers search for plants?

Buyers will be able to search plants by the following criteria: shipping area (county), container size,
water needs, plant category, exposure, zone and quantity available.

How can buyers get started using the Nursery Marketplace?

To begin using the California Nursery Marketplace website, all you have to do is register your company
here and create a company profile. The company profile will include contact information and other
specifics about your company. Video tutorials to help you learn how to use the site are provided on our
website here.

For answers to additional questions about the California Grown Nursery Marketplace, please contact
marketplace@cangc.org.